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“How to start and grow a house cleaning business when you’re over 60, invest the income, and retire (if you want to).”

Advertising to get more vacation rental cleaning business.

vacation rental home

 It has been difficult for me to find a marketing method that is reliable enough to share with you. You never know, maybe things will have changed by the time you read this.

To me reliable means I mail out “X” number of postcards or letters and get “Y” number of new clients.

I’m frustrated in that I might take an action (example: mailing 800 postcards to a retirement community). Then, whether it be the first time, the second time, or the third time, I don’t know if it will work.

For instance, I did three mailings of 800 postcards, each mailing to a 55+ active retirement community. The first batch of postcards I mailed produced nothing. Mailing a second batch brought in a few new customers. The third batch produced no new customers. More postcard marketing results.

I mailed to a family neighborhood twice, at a cost of $700 and got one new customer (ouch). I got a referral from that new customer, so that helps.

Several months ago, I mailed letters to vacation rental owners and got a ton of work. I’ve mailed to the same owners again and have gotten nothing.

It’s impossible to have a viable business without knowing how to get customers.

It is time to experiment to figure out how many new customers I can get by consistent, month-after-month mailing.

I will mail out 30 simple flyers to vacation rental owners per day. I will continue this until I hit 1,000 or until I run out of people to mail to. Then it will be time to start over mailing to the same people. I will do this eight times.

My thought with this is to be gentle, but persistent. The flyer is simple (see the example below). I printed it on 32 lb. paper that is “tri-folded” and then sealed the tri-folded flyer with three, 2 inch round paper (tear-able) envelope sealer like these.

So far (August 9th, 2023) I have mailed to 360 vacation rental home owners with no one contacting me.

I will post an update as frequently as I remember to do so. If I haven’t posted results in a while please post a comment in the comment section below to remind me.


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You could net $11,248 per month by cleaning 10 vacation rentals per day