8 months after starting a house cleaning business: a detailed list
Starting with zero customers in September 2022, I now have approximately 25 customers.
Here is what drives customers to call us, best to worst: Senior Sampler newspaper, mailing letters, hand delivering flyers, EDDM, Referrals
Customers added per month:
- 2 customers in September 2022
- Zero customers in October or November 2022
- 2 new customers in December 2022
- 4 new customers in January 2023
- 6 new customers in February 2023
- 3 new customers in March 2023
- 7+ new customers up to April 15th of 2023
I charge seven cents per S.F. to clean a home. Example: a 2000 S.F. home would cost the customer $140 to clean.
Average weekly gross income: $1,000
Average profit per home: 34%
This past week’s profit: $300.
I have three employees who I pay $19.25 per hour to clean.
I use Zenmaid to schedule the cleanings.
I use Gusto to do my payroll and take care of state and federal forms.
Current goal is to net $1,000/week before taxes, then $1,000/week after taxes.
If I kept growing like I am, I would need about 75 customers to reach my goal.
For now, I am going to be advertising to home owners with homes larger than 4,000 S.F. By doing this, I will only need about 37 new customers to reach my goal.
Apparently, vacation rental cleaning is very under supplied with cleaners. I mailed out 110 letters and got 4 calls, 2 appointments and 2 clients (so far). If this held true, that means that I could mail out 1,000 letters and get at least 20 new clients.
I charge vacation rental owners eight cents per S.F. and $12 per bed made. Example a 1500 S.F. vacation rental ($120) with four beds needing to be made ($48) would cost the owner $168 to clean.
Additional information: How To Start A Cleaning Business (2023 Guide) Forbes Magazine.
Search keywords: house cleaning, business, Eddm, flyers, customers, zenmaid, vacation, rental, employees, advertising, homes, goal, months
My Testimonial For Gusto Payroll Services.
I use and recommend Gusto for payroll services. I've used Gusto since Sept. 2022. In the past I've used accountants for payroll. Gusto is way better and way less expensive. At a cost of only $64/month, they have helped me pay $10,558 to my employees so far this year.
I will also receive a Visa gift card. An awesome payroll service and money? How cool is that?